The term “Website” is prominently known by almost everyone running a business in India. To enlighten you more about its requirement in the business world, we have come up with this blog post that will cover some of its major aspects. It is to help you understand this topic more thoroughly and answer all to the questions that usually bothers you the most-
Q 1. Why should a business / professional have a website?
Q 2. How to convert visitors into customers?
Q 3. How to decide the right budget?
Q 4. How to get more visitors to the website?
So let’s begin…!!
Q 1. Why should a business / professional have a website?
A website is like a virtual consultant or a virtual presentation of your products & services 365 days, 24 x 7. So even if you are not available or engaged in other activities, a structured website can help your potential customers get more information about your product/service. Although it is not about status at all, I know a few people who own a website and think it should be there on the map to make their business look big. However, it’s nothing less than a myth and brand recognition through a website is all about providing accurate & equal information to the audience. It lets you grab the interest of all potential customers.
So if you already have a website, the next question can be for sure a useful one for you. But in case you are planning to get a new website, you will get some relevant points to consider while finalizing a team to design and develop a website for your business.
Q 2. How to convert visitors to customers?
Here comes the next big task of converting the audience who visits your website into customers. All it needs is a correct website hierarchy and sales-oriented content with catchy call-to-action options. If your website content is not sales-oriented or has a poorly managed hierarchy, it will completely ruin the conversion rate. So it is always advised to invest a good amount in content. Cheaper options can be dangerous, they sound good at first, but later, you will feel that you lost all your money because your website is useless. In addition to the website, you should have an AI-based live chat/WhatsApp plugin to let the interested customers interact directly with you.
It works so well. Once your visitor is interested in buying your product/service, they can directly enquire you about the same. So this interaction will help you respond faster and before your customers change their minds and start noticing or moving on to your competitor’s next website. Last week we tried the WhatsApp plugin on our website, so any visitor can contact us on WhatsApp by clicking on the icon that is on the home screen. By this, we got more than 20 leads so far and converted 2 of them into our customers and expecting another 34 conversions.
Q 3. How to decide the right budget for the website?
So one of the most prominent tasks of deciding on the right budget for a website! Well, it depends on the type of website you need. Here we suggest a few vital divisions of your budget. On whose basis you will need to finalize the budget. It includes the cost of a domain name, hosting fee, theme/code, development, content, etc. Your website is your first impression; therefore, you are not at all suggested to choose cheaper options. Invest at least 15% of your total income. Your website will also take the budget of your time, effort, and money. Because nowadays, customers are digitized and spend most of their time researching online. If your website isn’t up-to-date and matches the current requirements, they’ll never find you.
Q 4. How to get more visitors to your website?
Well, this question raises a big question mark, and we can understand your concern. When you think about getting more visitors and traffic to your website, all you want is free traffic to your website? But are there sources other than Google to attract visitors? Although Yes, we do have the answers to these questions and what exactly you need to do to attract more visitors rather than relying entirely on Google search traffic.
Clarify your goal market.
Understand your audience.
Optimize your website for Google; as we all know, Google owns more than 70% of the search engine market, and hence it is the number one source to get free traffic from Google.
Prepare a mobile version of your website, which will help you attract more traffic.
These are a few sources where you learn how to drive the maximum number of traffic and visitors to your website. Still, the ultimate goal of a business website is to know your right and potential audience and locate them successfully. So why don’t you come up with something out of the box and give your customer a good reason to visit your website.
Yes, if you keep posting regular stuff on social media, you can get more traffic from your social media handles. Along with that, if you have good writing skills, you can promote some informational blogs on social media or hire content writers and connect with the agencies for great content.
In our opinion, Blog Posts are one of the best ways to divert traffic from social media handles to your website. If your blog posts can summarise how your business can make life easy for many or solve certain problems of the readers, conversions will become very easy.
So Social Media Marketing stands as another most vital consideration over here and explains the Importance of Owning a Business Website.
