Maintaining your Restaurant’s Sales amidst fierce competition and immediately changing trends can be a challenge. The key to success is to find a perfect balance between acquiring new customers and retaining existing customers. And you can make the most of it with any new attainable goal. You need to create a plan and implement it in actionable steps to achieve the goal on time. Here we have identified some such improvement tricks that you can try to increase your Restaurant Sales:
1. Offers
It is one of the easiest and great ways to boost sales in the Restaurant. This way, you can keep your image fresh and remain true to the company’s vision and brand values. It needs continuous brainstorming to develop new and creative event ideas to attract a large number of customers to your Restaurant.
2. Optimize your Menu
Menu optimization is another important aspect of creating a fine balance between attracting and pleasing customers while also meeting the needs of your Restaurant’s profits. Is your menu just a chaotic mixture of dishes and desserts? If so, maybe it’s time to rethink. As the delicacy of your menu offerings means nothing if they don’t reach their full potential, right? It could be as simple as renaming a classic item or situating your highest margin items where your customer will first meet your menu.
If you want to bring out any new releases, do not forget to add some refreshing items to your menu on a seasonal basis. Besides, a new menu is likely to promote well via social media and other marketing platforms. A bonus factor is to get high-quality pictures of your popular dishes.
3. Plan Themed Events
There is no shortage of special events that your Restaurant can organize without stressing your staff or straining their productivity. Whether it’s a birthday party or a wine and cheese tasting, using the right technology will surely make your event a success. Your venue can host so many creative events to attract a new generation of clients and guests. It is also one of the best ways to maximize your space when the business is typically slow. For example, you can also check out a local yoga studio, artist, singer, or florist to see whether there is any potential to create a partnership that will certainly improve your Restaurant’s Sales.
4. Secure a Social Media Presence
Nowadays, Social Media is the most powerful tool to promote almost any business. So there are high chances that most of your customers are active on Social Media. Therefore, your active participation in Social Media is vital to be wherever your customers are. It does not just help you in effectively promoting your business but also gives you a better reach. So if you are still not active on any of the Social Media tools, it’s time to become a certified Social Butterfly and promote your daily specials on Facebook, Twitter, and Instagram. Share drool-worthy photos of your food and ambiance through these channels and experience skyrocketing sales in your Restaurant.
5. Increased Speed of Service
We know that the more tables you turn per hour, the more money you make. So why not give your staff the tools they need to increase the speed and efficiency of their service? For example, a mobile point of sale device enable the servers to send orders directly from the point of sale to the service area (kitchen). It, in turn, simplifies the communication between the kitchen and the wait staff to a great extent. A streamlined process improves the customer experience and satisfies the customers when they receive prompt services.
6. Switch your Existing Customers into Promoters
Your existing customers can be your most important supporters. Treat them well, and, in turn, they will spread the word about how good your Restaurant is. When they revisit your Restaurant, try to recognize what they have ordered previously, their reviews on it, and how you worked on it. One of the best ways to retrieve this information is to use your customer database.
7. Happy Hours is the Key
One of the best ways to attract new and existing customers to your Restaurant is to offer attractive deals on special occasions. This technique is used quite frequently, but it never fails to attract that extra crowd to your Restaurant. All circumstances increase your Restaurant’s Sales during the holiday season. During Christmas and New Years’ period, why not offer free rum cakes, liqueur chocolates or donuts to Satisfy your customers’ sweet tooth that always tend to attract them.
